Let’s stand out for Creativity!
As the demand of quality of life rising, people trend to require more and more. It makes the business becomes hard because they have to concern about their profit and the customers’ benefit at the same time. But it is believe that if a business develops innovation in their process, it will be success to solve the ethic dilemma. (1) To realize the creative idea come true, there are three steps: I, C and E. I stand for imagination, C for critique, and E for execute. (2) Imagination is very important in innovation, as innovation means something whole new, out of imagination, we are just walking around the bounder. And to choose the method will affect the idea success a lot. Last, when we are ready to be success, the step “E” will let us do so. There is no right or wrong format or rules about how to make a painting creativity journal. (3) not only the “I” is unlimited, but also the “C”. As one innovative idea appearance, the way to practice it should also be very creative, otherwise it just like “old-wine with new bottle”, nothing special at all. We agree on this concept, just like the KFC. As more people aware the health of the food, the KFC becomes unpopular as they are labeled to sell junk food. To improve it, KFC publish some kind of new product like salad. It would help KFC business and solve the dilemma. Creativity has a great impact to the environment. When we change ourselves, the world changes with us. (4) It is a very good indicator to determine our creativity is success or not. Once we had success, there must be some followers. Or we may just being the only stupid. Reflect to KFC case, more and more its competitors develop a health food, and there is less and less restaurant labeled as junk food-selling shop, we think that KFC has changed the world. Explaining our creative ideas is just like telling a joke. (5) Both of them will make people laugh. By because they are lack of imagination, but impossible is nothing. The more people laughing at, the more creative the idea does. The idea is really beyond the times. So do not be shy to show your creativity!
(1) http://discoveryfuel.com
(2) http://www.icecreativity.com
(3) http://painting.about.com/inspiration/a/paintingjournal.htm
(4) http://www.brainstorming.co.uk/tutorials/creativethinking.htm
(5) http://thefutureofiinnovation.org/contributions/view/545/the_future_of_innovation_is_serious_fun/htm
KFC: Controversy? No
There are many controversial issues of KFC about health of customers. All the issues are negative that will badly affect health, for example, obesity issue and injection of chickens. However, KFC has many excuses for those issues. For example, you can choose not to eat the food of KFC if you afraid you will become fat. Also, they decline the claim that injection is given to KFC’s chickens.
Those issues have stimulated the creativity and innovation processes of KFC to think and do more remedies such as CSR and charities in order to make its image clear and positive. For example, it is claimed that the food provided by KFC is unhealthy as those food are mainly junk food without vegetable. This has enabled KFC to design its food creatively in different prospective. Since there are many branches over the world of KFC, it should have many different ideas to improve. KFC now provides more vegetable food than before, for example, sweet corn and salad. And sometimes, it would design some special meals in order to reduce the proportion of junk food. You can see it from the pictures below. In KFC of HK, The special meal has one dish of rice and only one chicken leg and a cup of coke, the rice is not junk food. For the regular meal, all food is junk.
Special meal
+ regular meal
From KFC official websire
Recently, there is a function carrying out by KFC. KFC will sell one of its products, egg tart, voluntarily in order to raise fund for United Nations, for the purpose of charity. And the charity is for some poor nations, such as Ethiopia in Africa. One of the purposes is that to build a clear image of KFC by regularly doing such charity and voluntary works. However, another purpose, which is very creative, is that by telling people there are many poor people without enough food supply in somewhere. How is it so creative? There is one claim that KFC uses technology such as injecting hormone and other anti-biotic to the chickens, which aims at accelerate the growth of chicken and, hence, increase the supply of food. So, even it is controversial, now, KFC has give a message to people technology can help to resolve problems of inadequate food supply to the poor nations.
http://www.ufood.com.hk/promotion/restPromotion.action
The Assumption Behind
The analysis above based on an assumption on amoral human nature. The goal of the innovation and creativity process was profit-oriented, not related to any ethical consideration. The organization would adopt the idea which would bring the greatest profit, and the lowest cost to it, no matter the idea involves any ethical issues.
The analysis would be different from before if different assumptions were assumed. If we assume human nature as moral, it will be a great constraint to the creativity and innovation process of individuals, groups, and organizations, as they will consider the innovation with different angles of views so that the idea can satisfy all the needs of different parties and groups.
If we assume human nature as immoral, it will enhance the innovation and creativity process of the organization. But the organization may ignore some issue or even violate some regulations or morals in the society. Those ideas may be contradictive to some moral and ethical issues. Also, the needs of different groups may be hurt during the innovation and creativity process.
Where do KFC’s chickens come from?
Do you doubt about that why KFC would have such a large amount of chicken supply? Maybe, it is possible to produce so many chickens per day in somewhere in the world. However, we are doubt about that. So, we search it in the internet. We found that there are few controversial issues of KFC’s chicken. The hottest controversial issue is the quality of its chickens that the chickens grown and used by KFC are “artificial chickens”. What does “artificial chicken” mean here? It is claimed that those chickens are given injections of hormone, and other anti-biotic in order to accelerate the growth rate of them. It is absolutely controversial as this issue is related to health.
Why does KFC do this?
In the approach of utilitarian, you may be able to know more about why KFC does such action. KFC is not so stupid that if demand is low, it won’t produce so many chickens by giving injections to chicken. Utilitarian can be regarded as greedy and selfish. So, as a utilitarian, you would like to earn benefits, advantages and profits as many as possible. KFC is an international company that it has many branches in many countries. It knows that the demand of its chicken is so large. So, after it acquired the technology to accelerate the growth of chicken, it is reasonable and sensible for KFC to use the injection of hormone in order to gain sales and profits as much as possible, although it may be regarded as immoral by some people.
Moreover, in cost-benefit approach, it has carried out many researches and development to maximize the supply of its chickens. Although the costs are high, the benefits are greater. Technology is used for better off the lives of human. Again, even it may be immoral, KFC still uses injection for its chicken.
http://www.snopes.com/horrors/food/kfc.asp
http://www.barelylegalalien.com/god-bless-you-hormone-chicken/
http://www.animalearth.org/forum/index.php?topic=3425.0
Recommendation
1.Parents:
In such a materialistic society as Hong Kong, both parents have to work so as to scrape a living. Parents may work unit late at night. Thus, parents may just leave the money to their children for lunch or dinner. However, most of the children will choose to eat fast food like KFC as they look attractive and taste delicious. It is a great lure to enjoy such wonderful cuisines instead of the plain and ordinary healthy food, consuming these kinds of food in excess contribute to unhealthiness. Thus, I think parent should spend more time with children. Instead of leaving the money to them, parent should care what they eat. Sometimes, they can cook for themselves without going out for dinner. It is relatively more health that is directly related to their children growth.
2.KFC
KCF should try to use some healthy methods to cook the chicken. For example, instead of frying the chicken, KFC can stream the chicken which is relatively much more health. On the other hand, we always see the advisements in television promoting new taste of fried chicken in KFC. However, I think KFC should put more effort in promoting the health food like salad in KFC and try to make them to be more attractive to people.
3.Government
I think government can help to promote the health food frequently. They can make some posters to tell the disadvantage of eating unhealthy food or make an advertisement in television to encourage people to eat more health food. On the other hand, government can reward some enterprise which is producing or selling healthy food. In this way, it can encourage more people invest in healthy food industries. Also, I think government also has the responsibility to minimize the unhealthy food advertisement in television as it indirectly encourages people to eat unhealthy food.
