KFC
http://www.kfchk.com/
Background
KFC, Kentucky Fried Chicken, is a chain of fast food restaurants which mainly sells fried chicken. But, it also sells a wide variety of food, including hamburgers, desserts, salads, etc. It is found by Colonel Harland Sanders in 1952, with his first idea of selling fried chicken was in 1930. Although it was a little bit late than the expected, now, KFC is one of the top 100 enterprises in the world.
How KFC engaged in globalization
Product
Under globalization, KFC has set up many branches all over the world. Ingredients, cooking method used for cooking chicken of KFC has some difference in various countries because of eating culture or taste difference. Category of food in KFC is also not the same all over the world. KFC create own menu for their countries. Some kind of food is only available for selling in that particular country’ KFC. For example, in
Mushroom rice
Chicken king rice
In Australian, we can find that cheesy BBQ Meltz and coconut pie is available for selling in KFC. This kind of food may not be found in other countries’ KFC. In other words, globalization allows KFC to create special and new food for people in various countries.
Cheesy BBQ Meltz
Coconut pie
Reference:
http://www.muzi.com/cc/english/10770,19931.shtml?q=1296072
Branches’ name
As the effect of globalization, KFC would start their business all over the world. Although KFC is already famous, it not only uses the name “KFC”. Under the different of language, KFC has used different names in different countries. For example, in
In
Reference:
http://en.wikipedia.org/wiki/KFC#International_operations
http://www.xtimeline.com/evt/view.aspx?id=50958
Promotion
Another evidence also shows us that globalization has enabled KFC to be more creative and innovative is that the promotion ways of KFC. Globalization can be regarded as the improved communication from the people all over the world. The main channel empowers international communication is the internet. The materials from the internet can show how KFC becomes more creative through globalization.
As you can see from the above picture, KFC provides coupons for you with certain discounts. But, it is creative that you are not provided the physical coupons, instead, the coupons are in the form of virtual that you have to print them by yourself, which do not have a limit to download.
Another online promotion way is that KFC has set up the Colonel’s Email Club that you can join the club. Then, KFC will send you the latest news and promotion campaign regularly once you joined the club.
Moreover, KFC promotes in the website other than its own official site, for example, Youtube. Apart from the formal advertisement (say, broadcasted in TV), it also creates some special video and advertisement which are posted in the internet. As the rule or the standard in the internet is freer, the promotions and advertisement created for the internet could be more creative than the formal.
Impacted the creativity and innovation processes
We found that globalization has somehow impacted the creativity and innovation process. The sense of protecting the Earth has increased through globalization. So, it prompts KFC to think of social responsibility. KFC has stated in its official website that the greater food KFC provides, and the more money it earns, the better the welfare for the society, including education, diversity and animal welfare.
For example, if you have excellent academic results, or serious financial problems, you can apple for the KFC Colonel’s Scholars for your study. This scholar of KFC is just one of the examples that KFC does for the social. As KFC mainly sells fried food, which is regarded as “rubbish food”, so, KFC is always blamed for selling those unhealthy foods in many countries.
eating culture
KFC is famous for fried chicken. Under globalization of KFC, it has a big impact in eating culture in various countries. Take
Another famous thing of KFC, it is no doubt that the trade make of them – the Colonel Sander. Who is also the founder of KFC. This elder, as a icon, has impacted deeply all over the world. In many of the branches, there must be the figure stand in front of them. Because it already be an image that, where he standing, where would enjoy the fried chicken.
This icon makes a lot of reaction. We would find a lot of funny pictures about him which are created by all other over the world. It would show that Colonel Sander is no longer the representative of a company.
Example in Hong Kong
Hong Kong is the special administration region of
Suggestion
So, are there any ways to improve business creativity and innovation? If all the local organization, governments can provide more support for innovation and create an atmosphere of advocating creativity, the world can be full of ideas and creativities.
We suggest that the government can set up some research facilities for local companies so that they can have sufficient space and facilities to conduct research. On the other hand, some award programs can be granted to local companies for excellent and meaningful research so as to provide more incentives to local industries to stimulate their ideas.
Moreover, the government can offer some subsidies for national industries, for example, manufacturing industry or cultural industries like film-making, music and publishing, and even for foreign investors in technology intensive sectors. This action can give out a message that the government is enthusiastic to enhance the creativity and innovation of each industry.
We believe that an enforceable law of protect intelligence property right can effectively improve the creativity and innovation of organizations and individual. Let see the current situation of
Education is also important for the creativity and innovation of organization and individual in the future. The Government can carry out some learning program or development scheme in educational institutes for further development of creative talents in the business and technology field. This action can maintain a steady supply of talents in creativity and innovation field to the business industry.
Revision
Thank you for all yours comments.
According to the blog, it mentions that KFC provide different types of food in various countries to cater the taste of local people. It just like localizes KFC food but not globalization. However, it should be clear that fried chicken is introduced to all countries under globalization. Fried chicken is a symbol of KFC which is famous for its fried chicken all over the world under globalization. Although each country has its own menu, fried chicken must be included in the menu of KFC in all countries. KFC which provides various foods in various countries just want to keep diversity and it is a tactic to make KFC success under globalization. We agree that coconut pie in Australian or mushroom rice in
Also, KFC has put a big effort in globalization. They have the big farm in
On the other hands, KFC also change the elder’s diet habit. It is common that we see the elderly have a tea in KFC. However, I agree that we still prefer to go yum cha in the restaurant because eating too much fried chicken is not good for their health. Also, I think KFC also become gathering place for the elderly but not just young generation. Most of them like to buy a milk tea and sit for a long time to cheat with their friends in KFC.
Social responsibility = environmental protection?
Some of you may doubt about it seems that not much have been done by KFC to protect the environment. Maybe, here, we clarify that the social responsibility that KFC cares is not mainly focused in environmental protection. Or in other words, it is nothing special about environmental protection that how creative do you want with protecting the Earth? Just using recyclable utensils?
Actually, what are shown in the official website of KFC about the social responsibility are the Colonel’s Scholarship, social diversity, supplier code of conducts, and animal welfare program.
For the Colonel’s Scholarship, it is creative that KFC is a fast food shop, but, why does it need to sponsor student for further study? We think the idea is creative that KFC relates many things to education. Also, maybe, KFC understand the rationale that by using recyclable utensils which is too simple and not enough in protecting our environment and combating global warming. But, can we invent some things or ideas that can protect our environment, say, a better fuel for frying chicken, or advanced environmental friendly utensils. However, we think KFC can sponsor more R&D
Social diversity would also be another funny and creative idea that KFC targets in social diversity. Inside its management hierarchy, different people with different nationality would be hired and make decision. It is a globalization inside itself that KFC would present the whole world as people around the world are hired in KFC. Also, because of different national culture between different people, the ideas would be very great and are likely to be creative and innovative. So, this strategy can really help KFC to be more creative and innovative.
For more detail, please go to this website:
Rice= main food of Chinese/Hong Kong people
2411greentea thought there is a contradiction in our blog. Maybe, we should clarify what we mean. The main food of Chinese, including
Some of you would like to ask about what KFC has done for the green culture. One of you has pointed out that KFC has used recyclable cutlery since 2007, such as, using plastic cup instead of paper cup, distributing metal-made spoon and fork which are washable to replace disposable cutlery. And also, KFC is concerned about other environmental aspects, including energy saving. But, the measurements may not be creative as they are just simple ideas. For more details,
How can KFC improve its creativity?
I
nvolve Frontline Employees
Some of the best ideas for process improvement lie with the process owners. This is not a new concept, but it bears emphasizing. Frequently, the process owners are frontline people who do not have the chance to participate in improvement efforts. While they may not be formally trained in quality tools, their closeness to the process is a vantage point second to none. Every project or deployment needs to ask the question: "Who knows the process or sub process best, and how are we assessing their unique knowledge and insight?"
Improvement efforts are often staffed by technical experts and mid- to senior-level managers. To avoid missing key opportunities that frontline people could identify instinctively, project leaders need to make participation broad and inclusive. This can be done in a variety of ways, including interviews and group brainstorming sessions, or through asking process owners to be on the team.
To be able to effectively elicit insights from a diverse array of down-the-line personnel, at a minimum, project leaders need facilitation skills training, coaching and practice.
Enable Cross-fertilization
Actively involving process and project leaders in an improvement effort will create cross-functional conversations and foster new connections. Not only can this interaction uncover creative ideas that might not be apparent in analysis alone, but it also invests the owners in the solution derived.
Part of any solution should include ongoing dialogue and coordinated responses through shared metrics and governance, regular joint problem-solving sessions and so on. These exchanges are invaluable. Improvement efforts should be viewed as enabling cross-fertilization in addition to simply solving a particular problem.
Break Down the Barriers
In general, what is done routinely does not stimulate creativity. Stirring the pot does – as in breaking down the constraints on lower-level workers interacting with senior managers. Just as accessing the ideas and experience of frontline people in cross-functional brainstorming can yield unexpected benefits, so, too, can involving frontline people in making recommendations to senior management.
Building in vertical connections and idea sharing can infuse energy and creativity into any project or deployment. But care needs to be taken to allow for adequate preparation so that everyone shines in these discussions, reinforcing the idea that innovation can (and should) come from every level.
Think of Projects and Initiatives in Terms of Strategic Priorities
One of the most seductive pitfalls is to become comfortable with doing projects that are in themselves attractive, without paying sufficient attention to overall optimization. It is common to find deployments filled with projects that have attractive returns on investment but do not move the needle on performance parameters that matter in the marketplace. In selecting projects and building a portfolio of improvement initiatives, clear linkage to strategic priorities needs to be established, not just at the outset but on an ongoing basis.
Thank you for sharing the creativity and innovation about KFC.
回覆刪除The blog includes lots of pictures. All of them are very colorful; it really enhances the attractiveness of your blog. Also, you mentioned “Category of food in KFC is also not the same all over the world. KFC create own menu for their countries.” You provided the example food in HK and Australia. It makes us know more about that. Also, I agree with you the culture of eating rice everyday is somehow affected by the globalization. You can see that the canteen at CityU, we can choose salad, sandwiches, pasta, mashed potato, rather than rice as our lunch. But I don’t think the culture is changed only because KFC had established branch in HK. McDonald’s and other western restaurant also make our culture change.
Also, it is no doubt that uploads the coupons in the internet is a creative idea. However, could you prove that this action is the initiative of KFC or just imitate others’ act? If KFC just copy others’ idea, it is really not the creativity and innovation by KFC?
By the way, I found that you posted the picture which is adopted from YouTube. I think it is better to provide the link for us to see the advertisement.
Thank you for reading my comment.
Thank you very much for sharing about globalization, creativity and innovation in terms of KFC. Your blog really attract me with your chosen brand name and eye-catching pictures because I like eating and reading blogs with vivid presentation like yours!
回覆刪除I totally agree that KFC has engaged in the globalization process with its huge number of operations around the world. I am quite surprised when I see its coverage over the world in this link:
en.wikipedia.org/wiki/Kfc#Global_locations
But on the other hand, I want to know what does globalization mean to you? In the post, it is mentioned that the differences between food in different countries under the part of "globalization", yet I think globalization promotes the same thing in different countries.
Also, you have suggested the government to promote creativity and innovation through education like providing learning program and development scheme. I have had the same thought beforehand. However, recently I find that creativity and innovation is somehow inherent. If a person lack of this talent, he can hardly be trained or developed.
Lastly, I find some good points in the part of suggestion. It would be better if you can separate them with different subtitles so that readers can read more smoothly.
Thank for introducing KFC and analyzing how it engaged in globalization and creativity. I do appreciate your great work on detailed analysis! The followings are my comments on your blog.
回覆刪除Firstly, you mentioned that the globalization of KFC have changed people’s eating habit, for example, the popularity of KFC overwhelms traditional tea restaurants in China. However, I think the influence of KFC’s globalization is very broad. It is not only narrow on eating habit, but also changes the lifestyle of people from different countries. As we all know, KFC reflects fast food culture that symbolizes convenience and efficiency but does not emphasize on quality of food and eating environment. This has great impact on Hong Kong culture that Hongkongers focus on quantity and efficiency rather than quality and effectiveness.
Secondly, you mentioned that KFC now thinks of social responsibility because of the increasing awareness on protecting the earth. However, the example of KFC’s social responsibility you gave is the scholarship for excellent students’ study. I don’t think it is not persuasive enough to show how KFC has put effort on environmental protection. The opponents criticize KFC because of the cruel cooking methods, waste of unrecyclable plastic materials and unhealthy food provided. Therefore, KFC should prove how it is able to protect the earth without changing company’ mission in order to change its bad image.
Finally, your suggestion mainly focuses on how government can improve creativity and innovation in general. But I think the success of promoting creativity in a country is not only relied on government. The important point is how individual company can cooperate well with government to foster creativity and innovation. Under free market economy, private firms will strive hard to perform well and put effort on providing creative products or services in order to earn considerable profit. Too much government intervention will destroy the positive competition in a particular industry and disturb the operation of the market.
Thank for your reading~
KFC. Well, here is another example of what I would call Americanisation and not Globalisation. Yet, another US brand which has sneaked its way through into Asia, in order to take advantage of such a huge market.So well done KFC.
回覆刪除They have managed to implement a Glocal strategy very well. For example: In the US they have more individual deals whereas in Hong Kong they tend to cater more for families due to the fact that the family market is larger, so they create a large amount of family meals.
I do agree with what Lemontea posted above in regards to the way KFC not only changed the eating habits of Asians but also introduced a totally new way of how chicken can be eaten. A way which they seem to love because it fast and tasty. HK being a very fast paced city with less women knowing how to cook, fast food just like KFC does the trick.
Glocal concept can also be seen in the type of food which we find on KFC's menu such as egg tart, different spicy chicken wings, milk tea and rice with mushroom sauce. Food which we would not find on the menu board in the UK.
By companies such as KFC taking the risk and deciding to go global will continue to bring world differences to a minimum & will let different cultures experience the best of both worlds.
Thank you for your sharing.
回覆刪除It is good that you provide a lot of pictures and you let me know more about KFC, but I have some questions when I view your blog.
First, I agree with one of the comment that the meaning of globalization. Different food promoted in different countries, is it really the globalization?
Second, providing coupons on the website is a common way to see now. But is KFC the first one, I don’t think so. But now in Hong Kong, I see that KFC is now installing a machine that can allow customers to choose their own food and pay it with the octopus card. And then, they can collect the receipt and find a seat, and wait for the number call out from the computer. I think this machine is good for us. Now, McDonalds’ or other fast food restaurants still not installing this kind of machine yet. So, I think this part, KFC had done a good job.
Lastly, besides the government support, KFC can stimulate its own creativity. To become creative, we cannot only rely on other people or things to support us. But, it needs us to use our brain to think about it; no one will get the same thought at the same time. How you can create a creative idea depends on how you observe and analyze. Just rely on others; I don’t think it is creative.
Dear PassingOut,
回覆刪除Thansk a lot for this amazing blog on KFC. The agree to most of the things mentioned by you guys. Right from the creativity to the example in Hong Kong. They all are beautifully penned down!
Interestingly, McDonald's doesn't have so much of foothold in Mainland when compared to KFC while in HK it is the other way round! This is probably becasue KFC introduced Chinese-style menu items to cater to locals’ taste buds. The localized menu includes preserved Sichuan pickles, traditional Peking chicken roll and an “Old Beijing Twister,” a wrap modeled on the traditional Peking duck, but with KFC’s fried chicken. KFC’s acculturation to Chinese taste buds perhaps explains why Colonel Sanders outperformed Ronald McDonald!
DO you believe that KFC should promote more of the "green" culture so as to deal with the problems and issues of global warming and thereby trying to chip in their bit? Isn't it their moral responsibilty towards the market whose needs they cater to? Should they also try to promote the 'healthy lifestyle'?
Another question that I would like to pose would be- is the spread of KFC leading to the spread of Americanisation? As Friedman states in his book The Lexus and the Olive tree, "walking into Kentucky Fried Chicken in the rural areas of Malaysia is the cheapest trip to America many Malaysians will ever be able to take." Do you guys agree to it?
- GS =D
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回覆刪除Thank you for your post. It is interesting to read your post. I realize more on KFC.
回覆刪除We can find KFC everywhere. However, there are different names of KFC in some countries. It reflects globalization gives diversity. For example of KFC in Canada you’ve mentioned, we can see it is a culture barrier that it makes KFC change the name into “PFK”.
As 2411chocolate and 2411 cyan mentioned that the taste of food is different in the countries, it is not a globalization. However, I want to say is that globalization can still keep local characteristic. It is difficult to make the same taste of food in different countries. For me, I think keeping diversity in globalization is acceptable.
For “promotion” part, I also think it is not a creativity process unless it is the first mover among the other companies to implement it. However, I think KFC can focus more on having creativity in the advertisement to attract more people. Take Redbull as example, it said “give you a pair of wings”. It is impressive! Once talk about Redbull, people come in minds is its gimmick.
For the “impacted the creativity and innovation processes” part, I think what you mean is welfare but not protecting the earth. Therefore, you can change the terms “welfare” instead of protecting the earth.
As for the gathering, I think it is not really true that KFC become their gathering place. Many people especially the elderly still prefer the Chinese restaurant. As yum cha is their traditional habit, they like going to Chinese restaurant to drink tea. Culture is difficult to change as Chinese culture is quite strength.
For changing eating culture, you mentioned that rice is the main food of Chinese. KFC implement the mushroom rice to cater Chinese taste. However, you then say traditional food is not the main food anymore. So if rice is not the main food, why do KFC implement mushroom rice? It seems there is a bit contradiction.Can you explain it?
Innovation is important. As McDonald is a competitor of KFC, you can suggest some ways that how KFC make full of its creativity and innovation to stand out itself.
Finally I want to point out some questions. Does western culture affect much on Chinese? How can we amend the situation to keep Chinese culture under the influence of western culture? China becomes strong and US may not be a suitable leader after financial crisis. Some people do not want to be dominated by Western as Asia still has its own good. Some local characteristic should be kept because of different style in different countries. Therefore, it is important to think aboutthe above questions.
Thank you!=)
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回覆刪除Thank you for your sharing.
回覆刪除I am some opinions of your points.
1. I see different point of view of globalization, and I have my point of view too. In you blog, you mention that KFC provide Mushroom rice to suit Hong Kong people’s taste and provide cheesy BBQ Meltz to suit Australian’s taste on the contrary, is a globalization. But I think what KFC did is product localization rather than globalization. What I mean that globalization is just like increase the diversity of food. But now what KFC did is create a new taste of local food to let her to be easily accepted. It just like localizes KFC food. Globalization is sounder like promoting a food “fried chicken” in cities which originally they do not have, to increase their food diversity.
2. You say that Hong Kong is a traditional Chinese culture, but I don’t think so. Hong Kong has been a culture mix society more than a hundred years ago, and western diet culture in Hong Kong even older than KFC (1930), I don’t think KFC would able to affect Hong Kong western diet culture.
3. Your suggestions mainly focus on government policies, but I think the role that the government can be assisting creativity and innovation, not contributor. For example, a well-know of creativity city, Silicon Valley. I think what the State of California is not promoting creativity, on the other hand, providing a good environment and gathering innovative companies. I can see many companies located in Silicon Valley are not local companies, for example, Hitachi, a company from Japan. And the staffs of those companies are multi-national. I agree that creativity and innovation is something that cannot be developed, if you naturally do have that talent. Therefore, what the government can do is just lessen the restrictions to innovative companies and provide better environment for research to gather those innovative companies. Just like Hong Kong Government build the Hong Kong Science and Technology Parks.
4. I think that what KFC can gather and evaluate food ideas around the world, promoting some tasty food from somewhere to world that can promote innovation. Your blog mention that KFC have many local style food created. How about KFC find some potential food, beside fried chicken, to introduce all around the world?
Thank you for your sharing.
回覆刪除After reading your post, I have some opinions to share with you.
I would like to talk about the icon of KFC firstly. I think your group did a good job to mention this point. Icons of companies can make the public have a strong impression to their companies. When we think about KFC, the KCF’s icon (the head of Colonel Sander) will come up immediately. Since KFC has successfully created a creative icon, it makes people really have an image that they can enjoy the food in KFC. Also, there are funny pictures of the Colonel Sander around the world. It means the icon of KFC encourages people to have their own creativity. No matter whether the KFC has succeeded to enter different countries or not, its icon highly represents to the company. When we see it icons in different countries, we can know it is KFC. It can attract people to buy its food. Therefore, its icon is already a global trademark. It can help its company expend to different countries easily.
Also, your group has mentioned KFC changes eating culture of Asian. I think it is partly correct. You said Chinese people change their habits to fast food shops instant of Chinese restaurants. This point should be clearer. KFC is changing younger generation’s eating habit, not the older one. There are many old people don’t like eat western food, they still like traditional food. Moreover, I think local cultures also change strategies of KFC. Since KFC needs to change its food taste to suit local people, it needs to have different types of food to different countries. It is direct to affect its strategies. So we know that KFC affects eating culture to some countries, some local cultures also affect KFC’s globalization strategies. It is reciprocal.
I have some ideas of your suggestion part. Your group just pointed out what the government need to do. I think it is not enough. Although the government has more resource to improve creativity, many parties also have responsibilities to do so including companies, organizations and so on. The society cannot just depend on the government’s effort to have advancement. Different organizations need to take the responsibilities to improve the creativity and invocation in the global village.
I would like to recommend you to upload some promotion videos of KFC. Your context makes me interested in watching these videos but there are only some photos about that. It will be more attractive when your blog has some videos.
I really enjoy reading your blog. Well done!^^
Thank you for your post.
回覆刪除How to deal with localization through A＆W and KFC in China?
A&W is another very famous America fast food chain store which is the first fast food chain store.
In 1995, A&W entered into China market. A&W chose franchise to operate in China. However, the company shut down in 2003.
There are two reasons mainly. First, A&W try to copy KFC and McDonald instead of insisting their features. Second, because of the franchise method, A&W China is independent of headquarters. Hence, A&W did not deliver their culture to China successfully and could not control the operation of A&W China.
On the other hand, KFC is very success in China. KFC has its own features and also adjusts to local taste. Besides, KFC is very careful of operation. It only allows franchise to operate stores operated for many years. By this way, KFC can make sure these franchise keep standards.
I think we can get some ideas how to localize.
1. Be careful of franchise. Even though it is the fastest way to expend, it is also the most dangerous way, because you can not control the franchise’s standards.
2. Adequate adjust to local customers, but not go too far. Your products may not satisfy local customers’ need, so it is necessary to do some adjustment. However, you should insist your features. Customer pay you, because you are yourself. You should keep your brand identity.
Thank you for sharing the KFC’s story.
回覆刪除I really love your title “Fired chicken fly far”. ^^
First, I agree with other comments that the taste of food is different in the countries; it is not globalization. It is products localization. However, I think KFC actually make a big effort in globalization. They have the big farm in U.S. to breed the chicken and export the chicken to different countries. They do selling, R&D and marketing North America, Asia, Australia and Europe. They specialise in making chicken. These are the globalization processes of KFC.
I agree that KFC’s globalization processes can enable creativity and innovation. The R&D department set up in many different countries. They innovate and investigate in specific food products for the specific countries. As you mention in your blog, they sell mushroom rice in Hong Kong but sell cheesy BBQ Meltz in Australia. The R&D department of different countries share different insights. They can inspire each other and create more new good products. Therefore, globalization processes can enable creativity and innovation.
However, some may think that KFC specialise in making chicken so they have limited the creativity and innovation. Many environmentally friendly supporters complain that KFC sell GM chicken. It is a global issue that affect people around the world. KFC standardize their production process by trying to investigate the GM chicken. They are not only harm the environment, but also the creativity and innovation.
For the suggestions, I think you are too focusing on the government. Actually, KFC should implement some training program and provide some tools for their creative employees to do the innovation.
I hope my comment is useful. Cheers ^^
Thanks for your sharing.
回覆刪除I am one of consumers who sometimes resort to KFC. I aware that KFC has used recyclable cutlery since 2007, such as, using plastic cup instead of paper cup, distributing metal-made spoon and fork which are washable to replace disposable cutlery. KFC tried to introduce the environmental friendly concept in specific location of branches in the first stage and expand it to the all branches in Hong Kong. Most importantly, KFC no longer provided clean hand wipes but set up the hand washing and hand dryer facilities. KFC also restricts the quantity of cutlery distribution, for instance, one set of cutlery and one piece of napkin for individual meal. I think this kind of concept is still not fully performed by McDonald’s in Hong Kong until now, Although McDonald’s promotes ‘No Straw Day’, it is not adequate. Some people complained that 24-hour McDelivery service even produces more wastage in disposable cutlery.
No Straw Day: http://www.mcdonalds.com.hk/english/no_straw_day/
According to my observation, not all the KFC offers reusable cutlery, I don’t know what the reason is behind. Sometimes, the staff gives me the plastic spoon and fork without any specific request, but another staff of the next line gives reusable cutlery. I think which kind of cutlery is given depending on the frontline staff. However, l am happy about what KFC is trying to do and put effort on the environmental matter.
thank you for the sharing.
回覆刪除KFC is a well known fast food shop around the world. i believe that all of us had been there, even though you do not like their food, it is a must that you have been there and know it is famous on selling fried chicken.
from the article, KFC gains from gobalization, as it can open its chain in many countries, their product can fit different kind of culture. take an example in hong kong, people like eating rice, KFC offer mushroom rice for them. also , for other products, for example, chicken wings, there are different type of chicken, they offer different choices for consumer to choose.
and gobalization helps KFC to be creative and innovative, to introduce them as a worldwide company, they use different type of advertising to promote their image. it is success, because when we want to have fried chicken, KFC will flow out of our mind.
Thank you for your group provides an entry relating KFC, globalization and innovative. The entry looks more interesting with the pictures that you added in.
回覆刪除It is no doubt that KFC has some difference in various countries because of eating culture or taste difference, such as their products. However, I think it is the major aspect of ‘globalization’. It would be better by linking globalization to how KFC become globalize company and enter into different market, such as Asian market.
I find it interesting from your information that KFC have different branch name in different countries, it maybe identify as ‘creative’. However, from the company point of view, I don’t think it will be good for the company, because customers may not realize that actually even under different name, they all belong to KFC. I think even being creative and innovative, KFC should start with a positive rationale.
I think promoting in youtube is also a creative idea. Although some of the comments above said that if KFC is not the first one to do promotion through youtube, it cannot classify as innovative and creative. However, I don’t think everything classify as ‘innovative’ and ‘creativty’ is only the thing that first being done. It was because KFC can use some innovative and creative idea and techniques in the promotion video for advertising purpose by posting it in youtube.
Lastly, I think your group can talk more about how KFC start go into global market and enter into Hong Kong. Not only affecting the eating habits, but also the fast food culture in Hong Kong, how creative KFC can deal with the increasing concern of health problem etc.
Anyway, thank you for your effort. I am looking forward to your coming entry. : )
Thank you you guys for sharing your findings with me. It was informative with many many examples. I have never imagine KFC is selling coconut pie in the other side of the world. It is really a big surprise to me.
回覆刪除However, I woundered about the positioning of KFC at all. KFC is famous for her crispy chicken since it is established. Although she is trying to diversify her products whenever she is entering to a new market. Like in HK, she is selling many many things other than crispy chicken like pasta and egg tart. So KFC is no longer a place to have crispy chicken anymore. Did it affect the image of KFC? I do not meant diversifing product brings a bad impact, but I think KFC has to be careful on losing its own advantage on crispy chicken in the process.
I appreciate KFC innovation in another aspect-KFC Delivery. She is the first fast food shop to lanuch the service. Although may argue that she is not the first restaurant to introduce the service. She did it almost 10 years before Mc Donald's (her largest restaurant)did. She made her service also more localized as u can rarely see such kind of delivery service in other parts of the world. It was innovative and is very convenient to us, busy citizens in Hong Kong. It was a very great idea at all.
Thank you for sharing such a colorful and attractive blog through I have some doubt after read your blog.
回覆刪除You put a lot of effort on proving how KFC engaged in globalization, but the linkage between the globalization and creativity and innovation is not clear. Apart from the branch name part, others such as promoting in internet, online coupon, they seem more related to normal marketing rather globalization, and the funds setting method done by KFC under the sense of protecting the earth is not creative.
I suggest that you provide more evidence on how the globalization of KFC enabled creativity and innovation and affected the local culture as well as international landscape. For example, some statistic support that shows an increase of amount of Chinese having KFC as breakfast after the huge set up of KFC branch under globalization. Also, can you provide some reading about creativity and globalization so that viewers can have more ideas on it.
Thank you for reading my comment.
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回覆刪除Thank you very much for your sharing.
回覆刪除There is a lot of useful information that allows me to learn more about the ways that KFC adapted to different markets throughout the world.
The different interpretations of the name “KFC” show that the company has tried to adapt to the unique environment in various regions by enhancing its creativity. For example, a french name is used in Canada because of the government regulation. In the Philippines, the company interprets its name using local language, which has given a new and unique meaning to the company name. I appreciate the creativity of the company’s staffs.
From the view point of the company, I agree that KFC has been very innovative on developing new products. Although it is a traditional western fast-food company, it did not restrict itself on developing new products. We can see that, it provides various new products, from rice to BBQ Meltz in its stores throughout the world. It is very important for a worldwide company to provide some choices that fit the traditional taste of the local people, especially at the beginning stage of expanding its business to a new region. It helps to encourage the locals to visit the store and provides an idea that the store is belongs to the region. It also helps to expand the company to sustain.
Although KFC is a big worldwide company, it has to adjust its products and the ways of operations, in order to fit the various environments in different regions. The company must have great understanding about the background and culture of the region, and develop unique features to adapt to the unique environment by carrying out creative ideas on marketing and promotion and developing innovative products, in order to be successful in various regions throughout the world. And KFC has done a great job on it.
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The images that you used are nice! They help the readers to understand the passage and make your sharing more interesting! =]
The suggestion part is quite strange that it does not have a close relationship with the previous paragraphs, It will be much better if you can develop a better linkage.
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回覆刪除Thank you very much for your sharing about KFC. You have chosen an excellent brand because it is really a familiar brand in Hong Kong.
回覆刪除I agree that KFC have done very well on the globalization. It created new foods, names, advertisements for different countries. I like the part of your introducing of KFC strategies for the globalization. It is clear and including many examples. However, I think that it would be better to define what the meanings of globalization and culture are. Because different definition of globalization could have different elaboration. You are better to explain how KFC to do those things to be a global company. Some of your readers have the misunderstanding about globalization. I know that” different food promoted in different countries” is one of the strategies of globalization. However, not all of us would think so.
Also, I think that you may add some clear subtitles before each paragraph. For example, when you were talking about how KFC affect Hong Kong culture, you may add a subtitle about this. It would make your assignment more clear and consistent.
Moreover, for the suggestion part, you only mention that what the government can do when promoting creativity and innovation, I think this is not enough. Because the biggest benefit can gain is the global company. Therefore, the organization can do more about that. For example, 3M would give some incentives to the employees when they create a new product.
Thank you for sharing, your group provides a lot of pictures, it is very interesting. Viewers can be attracted by the pictures, so they can enjoy viewing your blog. Good start!
回覆刪除However, I think your group needs to provide a clear definition on what is globalization. The viewers may feel confuse if you don’t put a clear definition on the first paragraph.
I agree that KFC provides different food in different places. Hong Kong people like eating rice since it is our culture. So KFC also provide some type of rice in Hong Kong. It is a great idea. However, is it really creative? I don’t think so. Since, other restaurants also do that. The company just wants to make the products more suitable for local people’s taste.
For your suggestion part, you only focus on what the government should do to encourage the creativity and innovation. I think it is not enough. The employee needs to share their ideas together. The boss needs to encourage their employees to share their idea. I think if the government, the employees, the boss do the things together. It must has a positive effect!
Thank you for your excellent sharing.
回覆刪除I can see that your group has provided a lot of examples of different ingredients different menu in different countries made by KFC. I think this is a great idea to achieve globalization of its own brand. As I always travel different countries in Europe and I visited their KFC, I can find that their KFC culture is totally different to that in Hong Kong. For example, Hong Kong people like to hold their chicken by their hands, but for the westerners, they prefer to use knife and fork to destroy their delicious and hot chicken; In western, KFC never provide take away service to local people, local people have to drive their car to take it by their own self. I think it is acceptable, because Hong Kong is a tiny city; it is easier for the company to set up a motorbike team to provide take away service for Hong Kong people; as mentioned in the blog, KFC creates different menu for different countries to match their own tastes.
On the other hand, there are a lot of pictures and video in your blog, I think this increase the attractiveness to your blog, at least it makes me feel more comfortable and easier to understand your points during reading. Therefore, I think your group did a lot of efforts in finding information of KFC, you guys did a great job. Last but not least, actually, I have read a blog about McDonald which is created by the other group, I find the difference and I also find the same between KFC and McDonald, both your sharing enlighten me in fast food chain globalization.
Looking forward to your next blog =]